Photo Credit: Paul Sakuma
I was excited to hear about the new McDonald's Book Promotion!
Katie from the San Diego McDonald's provided a free Happy Meal coupon. Here's what I learned:
- McDonald's USA to provide more than 20 million books to families in the U.S. through new Happy Meal promotion
In time for National family Literacy Day on Nov. 1, McDonald's USA is inviting families to celebrate the joy of reading with the launch of a new Happy Meal books promotion.
From Nov.1 - Nov. 14, McDonald's will offer books in print for happy Meal customers, providing more than 20 million books to families across the U.S. Throughout the two-week Happy Meal Books offer, families will be able to enjoy four original books featuring McDonald Happy Meal characters. Each limited-edition book brings nutrition, imagination and play to life in a fun way.
- About Happy Meal Books
The four limited-edition books include:
"The Goat Who Ate Everything" - Tells a story of a goat who has a big appetite and struggles to eat right. But when he does, he feels great and becomes the playful 'kid' everyone loves.
"Ant, Can't" - Features Ant, a bite-sized bodybuilder who's big on encouraging physical fitness through exercise and eating right.
"Doddi the Dodo Goes to Orlando" - Follows happy-go-lucky bird Doddi who travels the world. She eats right because this dodo is always on the go-go.
- Review: The Goat Who Ate Everything
Written by: John Montgomery
Illustration by: Duck Studios
My five year old grandson loves the book. The concept of a goat eating everything from a baseball glove to Sheriff Van Zant's pants is loads of fun to read and will keep children's attention, for sure. But Brother Billy isn't silly anymore just eating everything in site. He ends up with a huge tummy ache. So, the dad tells him to eat better food and everyone is proud of the goat who grows up big and strong! With cute illustrations and a simple message to eat better food to stay well, this is a winning combination in reading about a goat's silly adventures. And of course, everyone loves Billy!
- Vice President of marketing for McDonald's USA, Ubong Ituen
"We're excited to invite families to spend time together and celebrate the joy of reading through these fun and original Happy Meal Books. This is the latest step in our ongoing efforts to enrich the lives of families, and part of a broader book strategy that will combine the fun of the Happy Meal, new partners and technology to inspire more family reading time."
As part of the launch of Happy Meal books, McDonald's is collaborating with Reading is Fundamental (RIF), the largest children's literacy non-profit in the U.S., to help more children and their families discover the joy of reading. RIF will distribute 100,000 Happy Meal Books to children who do not have easy access to books.
- Reading is Fundamental CEO Carol Hampton Rasco
"Books are essential for inspiring children to explore, dream, and achieve, yet far too many children do not have this basic resource. To change this unfortunate reality, RIF in uniting with McDonald's, a company that embraces the transformative power of books and is committed to helping families and communities thrive. Together, McDonald's and RIF can truly help enrich kids' lives through access to books and by putting the fun back into reading."
McDonald's is already planning its next Happy Meal books program, scheduled to be released in 2015. For more information about Happy Meal Books, visit www.McDonalds.com
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